The article focuses on presenting Kotler's concept of strategic marketing management of the state and its comparison to Porter's concept of competitive advantages of the states. Although they differ according to approach and methodology, they have in common endeavours for identifying the most important determinants of state's successfulness. The author finds out that their concepts are in fact complementary thus offering more complex image of factors, which lead to international competition. In the author's opinion this issue is topical subject also from the point of Slovenian entrance to European Union.
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