This analysis of news containing public opinion polls (in Slovenian daily newspapers between 1991 and 2003) aims at unveiling the power mechanisms, which have been gradually cultivating collective memory of Slovenians in the process of forming a new national community. The article asserts that the radical shift between two national contexts in Slovenia in early 1990s is alsothe product of representations of polling results. The latter have gradually constructed Slovenian public opinion through journalistic techniques of selective memory or omission. Instead of promoting democratic practices and citizens' abilities to make informed decisions, based on a clearunderstanding of events and of knowing different opinions, these news reports become a tool for reproducing hegemonic state building formations.
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