The article deals with the increasingly assertive presence of the emotional subject within public life of our contemporary world. It reveals that popular media, politics and corporations are well able to operate in this new emotionalised public space, which they have themselves created in such a large part: that is why media are saturated with emotions, why politicians present themselves as emotional subjects, and why corporations build emotionalties with their customers. The author thus identifies three aspects of the emotionalisation of public sphere: emotionalism in the popular media, personalization of politics, including emotional exhibitionism of politicians and the new role of the emotions in public employment sphere or in new experience industry.
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