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Globalna standardizacija in lokalna adaptacija na primeru blagovne znamke Inneov ter uvajanja na slovenski in hrvaški trg : diplomsko delo
ID Babajić, Bojana (Author), ID Podnar, Klement (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/diplomska/pdfs/babajic-bojana.pdf This link opens in a new window

Language:Slovenian
Keywords:globalni marketing, globalno oglaševanje, globalni mediji, globalna standardizacija, lokalna adaptacija
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[B. Babajić]
Year:2011
Number of pages:75 f.
PID:20.500.12556/RUL-19647 This link opens in a new window
UDC:339.138(043.2)
COBISS.SI-ID:30628957 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1478
Downloads:398
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