Vloga vplivnežev pri trženjski strategiji podjetja : magistrsko delo

Krašovic, Ana (author), Pfajfar, Gregor (mentor), Zalaznik, Maja (member of the commission for defense), Pavasović Trošt, Tamara (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, strategija trženja, elektronsko trženje, družbena omrežja, vplivneži, planiranje, primeri, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. Krašovic
• Year: 2024
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 61, 28 str.)
• PID: 20.500.12556/RUL-167220
• UDC: 339.138
• COBISS.SI-ID: 220556291
• Publication date in RUL: 11.02.2025

Secondary language

• Language: English
• Title: The role of influencers in a company's marketing strategy
• Keywords: marketing, marketing strategy, electronic marketing, social networks, influencers, planning, cases, analysis