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Vpliv dramaturgije na uspešnost in učinkovitost dogodka kot orodja trženjskega komuniciranja : magistrsko delo
ID Planina Repovž, Bojana (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/planina908-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, event, vodenje, management, efektivnost, case study
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[B. Planina Repovž]
Year:2012
Number of pages:II, 66, 29 str.
PID:20.500.12556/RUL-16680 This link opens in a new window
UDC:339.138
COBISS.SI-ID:21217254 This link opens in a new window
Publication date in RUL:11.07.2014
Views:865
Downloads:255
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Keywords:marketing, business communication, leadership, management, efficiency, case study

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