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Kulturno znamčenje : pojav ikoničnih blagovnih znamk
ID
Oblak, Nina
(
Author
),
ID
Bajde, Domen
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/UPES/oblak1244.pdf
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Language:
Slovenian
Keywords:
trženje
,
blagovne znamke
,
identiteta podjetja
,
image
,
kultura
,
primeri
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[N. Oblak]
Year:
2012
Number of pages:
I, 24, 4 str.
PID:
20.500.12556/RUL-16598
UDC:
339.138
COBISS.SI-ID:
21127654
Publication date in RUL:
11.07.2014
Views:
2017
Downloads:
231
Metadata:
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Chicago 17th Author-Date
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:
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Secondary language
Language:
Unknown
Keywords:
marketing
,
trademarks
,
corporate identity
,
image
,
culture
,
cases
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