Anthropomorphism in the automotive industry and its relationship with perceived brand warmth and brand competence : master thesis

Avramov, Julijana (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: marketing, car industry, cars, antropomorphism, brands, consumer behaviour, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: J. Avramov
• Year: 2024
• Number of pages: IV, 63, 30 str.
• PID: 20.500.12556/RUL-165569
• UDC: 339.138
• COBISS.SI-ID: 214869763
• Publication date in RUL: 06.12.2024

Secondary language

• Language: Slovenian
• Title: Antropomorfizem v avtomobilski panogi in povezava z zaznano toplino in kompetenco blagovnih znamk
• Keywords: trženje, avtomobilska industrija, avtomobili, antropomorfizem, blagovne znamke, vedenje potrošnikov, raziskave, analiza