The supply for and demand of ecosystem services (ES) at landscape level were studied in five municipalities in south-western Slovenia. In the first phase, empirical data were collected through interviews and were then qualitatively analysed using thematic analysis. In the second phase, the demand for 17 ES was statistically and spatially analysed based on data obtained through questionnaires. In the third phase, the potential supply of 17 ES was modelled and ES bundles were identified using Principal component analysis. Data envelopment analysis was used to build a model to determine the efficiency of analytical units given potential ES supply and management costs. The results show that local users have different understanding and interests in ES than regional stakeholders, which can lead to conflicts. Often the latter are the result of disrespect and touch on individual values. These values should be considered in land management, in parallel with a more active role of the local population and a more rational regional stakeholder approach. Efficient parts can be found in the study area in terms of potential ES supply, although the landscape units are distributed in groups, which does not ensure an even, average distribution of ES at landscape level.
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