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Odnosi z javnostmi - med potrjeno kakovostjo in zaznavo porabnikov : magistrsko delo
ID Lavrič, Tine (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/lavric855-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, kvaliteta, konkurenčne prednosti, odnosi z javnostjo, poslovno komuniciranje, strategija, potrošnik
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Lavrič]
Year:2012
Number of pages:II, 61, 6 str.
PID:20.500.12556/RUL-16516 This link opens in a new window
UDC:659.4
COBISS.SI-ID:21049830 This link opens in a new window
Publication date in RUL:11.07.2014
Views:790
Downloads:154
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Keywords:marketing, quality, competitive advantage, public relations, business communication, strategy, consumer

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