The diploma thesis aimed to create promotional material for the company Šiviljstvo Nataša Baloh s. p. We wanted to create a unique image that would be recognizable on the market and show the company in a professional and beautiful light, bringing it closer to customers. As part of this, we researched the influence and importance of colours in the design of promotional materials and which colour best represents our client’s company. The theoretical part describes how important an integrated graphic image is today when many competing companies are on the market. The creation of the logo and the importance of choosing colours in this process are described in detail. The key role scheme and the basics of colour psychology, essential in marketing, are presented. In the experimental part, an analysis of the state of the market is presented, within the framework of which we found out how companies with a related activity present themselves. It describes the process of thinking about ideas and planning and creating an integrated graphic image for the company, from ideas for logo to choosing typography and colour palettes. The process of designing some promotional materials is also shown. The following is an analysis of the survey, with the help of which we determined the response of potential customers. The results and discussion section shows the results of a survey in which we asked for opinions on the extent to which a particular colour palette reflects the company's values. The best results were achieved by the colour palette by the colour palette with the base colour pink. The finished products and promotional material produced as part of the diploma thesis are also described and shown in detail.
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