The thesis focuses on the development of a corporate graphic design (CGP) for a hypothetical company Noorika, whose activity is the production and sale of natural cosmetics. The design of a quality corporate identity is of key importance for the company, as it reflects the company's activities and values and increases its visibility in the competitive market. The thesis first describes the theoretical principles and elements of graphic design, the guidelines to be followed in the creation of the CGP and its elements; logo, colours, typography, corporate elements and communication tools. This is followed by an experimental part, which first analyses the company, some selected competitors and the company's potential customers. Using sketching and design methods in computer programmes (Adobe Illustrator, Photoshop), a simple and attractive CGP of the company with all the essential elements is then designed. This is incorporated in the attached manual, which will dictate its correct use in practice.
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