Due to the consequences of the war in Bosnia and Hercegovina, the understanding of the dynamics of online hate speech, particularly on social media platforms like Facebook, is crucial for addressing its impact on social cohesion and interethnic relations. In this context, the master’s thesis focuses on three main aspects: the regulation and prosecution of hate speech compared to European Union legislation, the role of Facebook in spreading nationalist hate speech, and young people’s perceptions of the hate speech phenomenon. The methods used include a literature review, expert interviews, focus groups with young people and an observational study, providing a comprehensive insight into the issue and its multiple dimensions. Despite existing legislative frameworks, the analysis shows that hate speech remains widespread and poorly controlled, mainly due to insufficient law enforcement and inadequate content moderation on social media. Based on the findings, strategies for more effective regulation and prevention of hate speech are needed, addressing not only legal aspects but also educational and social approaches to mitigate this negative phenomenon. Young people need more opportunities for discussion and education on the consequences of hate speech, highlighting the importance of broader social engagement.
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