Use and perception of blockchain technology in the art market : master's thesis

Lipovac, Katarina (author), Petrič, Gregor (mentor), Majsova, Natalija (comentor)

This thesis explores the use and perception of blockchain technology within the art market, focusing on artists and curators based in Ljubljana. Through a qualitative approach, utilizing deductive thematic analysis and the Unified Theory of Acceptance and Use of Technology (UTAUT) model, the thesis aims to uncover the attitudes, expectations, and challenges surrounding blockchain adoption in this sector. Key findings reveal that while blockchain is recognized for its potential to improve transparency and provenance, significant barriers such as technical complexity, lack of institutional support, and ethical concerns—particularly regarding environmental impact—hinder its broader acceptance. Moreover, findings indicate a sense of hesitation among interview participants, who express uncertainty about the long-term viability of blockchain technology in the art market. This apprehension is compounded by concerns over the scalability of blockchain solutions for a diverse and globalized art community. Additionally, participants noted that the lack of clear regulations and legal frameworks further complicates the adoption process, creating ambiguity around rights management and intellectual property. The thesis concludes that targeted education and institutional endorsement are crucial for overcoming these challenges and facilitating wider adoption of blockchain technology within the art market.

• Language: English
• Keywords: blockchain, art market, UTAUT model, technology adoption, deductive thematic analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: K. Lipovac
• Year: 2024
• Number of pages: 1 spletni vir (1 datoteka PDF (69 str.))
• PID: 20.500.12556/RUL-164480
• UDC: 004:7(043.2)
• COBISS.SI-ID: 216473603
• Publication date in RUL: 26.10.2024

Secondary language

• Language: Slovenian
• Title: Uporaba in zaznavanje tehnologije veriženja blokov na trgu umetnin : magistrsko delo

Abstract

Magistrska naloga raziskuje uporabo in zaznavanje tehnologije veriženja blokov na trgu umetnin, s poudarkom na umetnikih in kuratorjih iz Ljubljane. Z uporabo kvalitativnega pristopa, deduktivne tematske analize in modela UTAUT, naloga razkriva stališča, pričakovanja in izzive, povezane s sprejemanjem tehnologije veriženja blokov na tem področju. Ključne ugotovitve kažejo, da je tehnologija veriženja blokov prepoznana po svojem potencialu za izboljšanje transparentnosti in sledljivosti izvora umetnin, vendar pa tehnološka zapletenost, pomanjkanje institucionalne podpore in etična vprašanja – zlasti glede okoljskega vpliva – ovirajo njeno širšo sprejetost. Poleg tega ugotovitve kažejo na zadržanost med udeleženci intervjujev, ki izražajo negotovost glede dolgoročne izvedljivosti tehnologije veriženja blokov na trgu umetnin. To zadržanost še dodatno poglabljajo skrbi glede razširljivosti blockchain rešitev za raznoliko in globalizirano umetniško skupnost. Udeleženci so prav tako izpostavili pomanjkanje jasnih zakonodajnih okvirjev in regulacij, kar še dodatno otežuje proces sprejemanja tehnologije, saj ustvarja nejasnosti glede upravljanja pravic in intelektualne lastnine. Naloga zaključuje, da sta ciljno izobraževanje in podpora institucij ključna za premagovanje teh izzivov ter omogočanje širše uporabe tehnologije veriženja blokov na trgu umetnin.

• Keywords: blockchain, umetniški trg, model UTAUT, sprejemanje tehnologije, deduktivna tematska analiza