Contemporary film art contains a wide range of colour expressions that can have a significant impact on the perception and experience of a film. The focus of this thesis is to investigate the influence of the colour palette on the emotional response of the audience. The aim of the research was to analyse how the choice of colours in film trailers influences the emotional perception of the audience and how these choices can help to create the desired emotional effects.
The theoretical part of the study introduced colour theory and colour's link to emotional responses. The methodology of the study consisted of an analysis of selected movie trailers using different colour palettes. In order to do this, it was first necessary to select the appropriate movie trailers and then to do a further post-production of the colour palette creation in Adobe Illustrator. This was followed by a questionnaire among the viewers to assess their emotional reactions to the colour palette of a given trailer.
The results of the survey showed that certain colours are associated with certain emotional states. It was also observed that depending on the personal approach and personal knowledge of the film of each viewer, the results differed.
In conclusion, this work confirms the importance of colour choices in the art of filmmaking and highlights how filmmakers can consciously guide the emotional response of viewers through the choice of colours. The research contributes to a better understanding of the complexity of the interaction between colour and emotion in the context of film promotion and serves as a basis for further research in this area.
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