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Notranje znamčenje kot način ustvarjanja presežne vrednosti za porabnike : magistrsko delo
ID Terglav, Katja (Author), ID Kaše, Robert (Mentor) More about this mentor... This link opens in a new window, ID Konečnik Ruzzier, Maja (Co-mentor)

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/terglav807-B.pdf This link opens in a new window

Language:Slovenian
Keywords:podjetje, kadri, uporaba človeških zmogljivosti, komuniciranje, vodenje, strategija, blagovne znamke, image, potrošnik, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Terglav]
Year:2012
Number of pages:III, 83, 47 str.
PID:20.500.12556/RUL-16412 This link opens in a new window
UDC:005.336.3
COBISS.SI-ID:20922086 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1019
Downloads:192
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Secondary language

Language:Unknown
Keywords:enterprises, personnel, human resource management, communications, leadership, strategy, trademarks, image, consumer, research, analysis

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