The role of a brand name in technology sector for consumer behaviour of millennials : master's thesis

Plaznik, Anja (author), Kos Koklič, Mateja (mentor)

• Language: English
• Keywords: marketing, brands, consumer behaviour, youth, technology, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. Plaznik
• Year: 2024
• Number of pages: III, 66, 7 str.
• PID: 20.500.12556/RUL-163351
• UDC: 339.138
• COBISS.SI-ID: 205967619
• Publication date in RUL: 04.10.2024

Secondary language

• Language: Slovenian
• Title: Vloga imena blagovne znamke v tehnološkem sektorju pri vedenju milenijcev kot porabnikov
• Keywords: trženje, blagovne znamke, vedenje potrošnikov, mladina, tehnologija, raziskave, analiza