Analiza uporabniške izkušnje z izbrano rešitvijo CRM : magistrsko delo

Dovidija, Niko (author), Indihar Štemberger, Mojca (mentor)

• Language: Slovenian
• Keywords: trženje, odnosi s strankami, informacijski sistemi, testiranje, uporabniška izkušnja, raziskave, analiza, komparacije
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: N. Dovidija
• Year: 2024
• Number of pages: III, 62, 3 str.
• PID: 20.500.12556/RUL-163345
• UDC: 659.2:004
• COBISS.SI-ID: 205811203
• Publication date in RUL: 04.10.2024

Secondary language

• Language: English
• Title: A user experience analysis of a selected CRM solution
• Keywords: marketing, customer relationshp, information systems, testing, user experience, research, analysis, comparisons