Management luksuznih blagovnih znamk v digitalnem okolju : spremembe v vedenju porabnikov in zaznavi luksuznih blagovnih znamk : magistrsko delo

Milavec, Biba (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, prodaja, management, blagovne znamke, luksus, vedenje potrošnikov, spletna trgovina, elektronsko poslovanje
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: B. Milavec
• Year: 2024
• Number of pages: III, 60, 5 str.
• PID: 20.500.12556/RUL-163332
• UDC: 366
• COBISS.SI-ID: 205598723
• Publication date in RUL: 04.10.2024

Secondary language

• Language: English
• Title: Luxury brand management in digital environment : changes in consumer behaviour and perception of luxury brands
• Keywords: marketing, sales, management, brands, luxury, consumer behaviour, online shopping, electronic commerce