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Analiza dejavnikov nakupnega odločanja porabnikov za trajno potrošno dobrino : magistrsko delo
ID Šepec, Biserka (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/sepec4383.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, odločanje, nakup, modeli, proizvodi, raziskave, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[B. Šepec]
Year:2012
Number of pages:IV, 79, 15 str.
PID:20.500.12556/RUL-16319 This link opens in a new window
UDC:659.1
COBISS.SI-ID:20792806 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1324
Downloads:172
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Language:Unknown
Keywords:marketing, consumer behaviour, decision making, purchasing, models, products, research, analysis

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