Examining the potential of brand extensions vs. new brands in the video game industry : undergraduate thesis

Examining the potential of brand extensions vs. new brands in the video game industry : undergraduate thesis
ID Toplišek, Žan (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/UPES/toplisek1167.pdf This link opens in a new window

Language:	English
Keywords:	zabavna industrija, trženje, prodaja, blagovne znamke, novi proizvodi, razvoj, strategija, raziskave
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[Ž. Toplišek]
Year:	2011
Number of pages:	II, 55, 1 str.
PID:	20.500.12556/RUL-16245
UDC:	339.138
COBISS.SI-ID:	20704998
Publication date in RUL:	11.07.2014
Views:	667
Downloads:	128
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Secondary language

Language:	Unknown
Keywords:	entertainment industry, marketing, sales, trademarks, new products, development, strategy, research

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