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Hladna medijska arheologija: od pisave do univerzalne komputacije
ID Valenčič, Maks (Author), ID Oblak Črnič, Tanja (Mentor) More about this mentor... This link opens in a new window, ID Bobnič, Robert (Comentor)

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Abstract
V magistrski nalogi izpostavimo pomen radikalne medijske arheologije, tj. dokončne radikalizacije medijske arheologije, čigar vznik v komunikologiji ali, natančneje, medijski znanosti ponazarja dokončno izpolnitev komunikološkega projekta. V prvem in drugem poglavju najprej kontekstualiziramo in sistematiziramo dosedanji trajektorij komunikologije, ki se metodološko zaključi v medijski arheologiji. V tretjem izpostavimo ključne konceptualne inovacije radikalne medijske arheologije ter filozofsko potentnost (in splošnost) tovrstnih nastavkov Wolfganga Ernsta. Šele prek mikrotemporalnosti, operativnosti in tehnológosa lahko namreč v celoti razumemo pomen iskanja konceptov (oziroma abstrakcije) v tehnologiji sami ter na kakšen način mišljenje postaja vedno bolj tehnološko oziroma v tehnologiji ali, bolje, komputaciji utemeljeno. V zadnjem poglavju izvedemo (do)končno radikalizacijo medijske arheologije ter predvsem prikažemo obseg Ernstovih ugotovitev ter spoznanje, da gre tu za bolj temeljno transformacijo (onkraj medijev) v abstrakciji sami. Ernstovo teorijo povežemo z globoko futurologijo Davorja Löfflerja ter prek nje pojasnimo širše spremembe na ravni tehnológosa, ki kažejo na vznik novega sloja generativnosti in (do)končne materializacije in operacionalizacije mišljenja: (z)možnosti njene implementacije. V zaključku se vrnemo na začetek in potrebo po avtonomni produkciji konceptov v komunikologiji oziroma medijski znanosti, kar je mogoče šele z vznikom nove znanosti komputacije.

Language:Slovenian
Keywords:operativnost, tehnológos, generativnost, komputacija, implementacija
Work type:Master's thesis/paper
Organization:FDV - Faculty of Social Sciences
Year:2024
PID:20.500.12556/RUL-162417 This link opens in a new window
Publication date in RUL:23.09.2024
Views:50
Downloads:23
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Secondary language

Language:English
Title:Cold media archaeology: from writing to universal computation
Abstract:
In this master's thesis, we emphasize the significance of radical media archaeology as the definitive radicalization of media archaeology, whose emergence in communication studies or, more precisely, media science, represents the fulfilment of media and communication studies project. In the first two chapters, we first contextualize and systematize the trajectory of communication studies to date, which methodologically culminates in media archaeology. In the third chapter, we explore the key conceptual innovations of radical media archaeology and the philosophical potency (and generality) of Wolfgang Ernst's theoretical approach. It is through concepts like micro-temporality, operativity, and technológos that we can fully grasp the importance of seeking concepts (or abstraction) within technology itself, and the ways in which thinking is increasingly grounded in technology or, more precisely, computation. In the final chapter, we make a definite radicalization of media archaeology by demonstrating the depth of Ernst's findings and highlighting the fundamental transformation occurring at the level of abstraction itself, beyond just media. We connect Ernst's theory with Davor Löffler's deep futurology to explain the broader transformations within technológos, which indicate the emergence of a new layer of generativity and the ultimate materialization and operationalization of thought: its potential for implementation. In conclusion, we revisit the need for autonomous conceptual production in media studies, achievable only through the development of a new science of computation.

Keywords:operativity, technológos, generativity, computation, implementation

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