Oblikovanje vizualne identitete Alpacas hill

Golouh, Katarina (author), Ražman, Roman (mentor), Podbevšek, Tanja (comentor)

Alpacas hill je dopolnilna dejavnost na kmetiji Novak. Tam lahko obiskovalci spoznajo alpake in jih peljejo na sprehod. Zaradi želje po večjem razlikovanju od drugih turističnih ponudnikov in večje prepoznavnosti je prišlo do ideje, da bi vzpostavili vizualno identiteto Alpacas hill. V diplomskem delu smo raziskovali potrebe sodobnega turista in vizualno identiteto turistične destinacije. Predstavljamo naročnika Alpacas hill, njihove začetke, trenutno stanje ter njihove želje in pričakovanja. Na podlagi ugotovitev, ki smo jih pridobili iz opravljene raziskave, smo oblikovali osnovne gradnike vizualne identitete, te pa smo vključili v tiskovine, info table, zemljevid, promocijski material ter ostale aplikacije. Da bi obiskovalcem alpake in njihove karakteristike še bolj približali, smo v nekatere tiskovine vključili polsteno alpakino volno.

• Language: Slovenian
• Keywords: Vizualne komunikacije, turistična destinacija, promocija, ciljna skupina, grafično oblikovanje, vizualna identiteta, diplomska naloga.
• Work type: Bachelor thesis/paper
• Organization: ALUO - Academy of Fine Arts and Design
• Year: 2024
• PID: 20.500.12556/RUL-162166
• Publication date in RUL: 19.09.2024

Secondary language

• Language: English
• Title: Visual identity design of Alpacas hill

Abstract

Alpacas hill is a complementary activity at the Novak Farm where visitors can learn about alpacas and take them for walks. To differentiate from other tourist offerings and enhance recognition, the idea of establishing a visual identity for Alpacas hill was conceived. This paper explores the needs of the contemporary tourist and the visual identity of a tourist destination. We present the clients of Alpacas hill, their beginnings, current status, and their desires and expectations. Based on our findings, we designed the fundamental elements of the visual identity and integrated them into printed materials, information boards, maps, promotional materials, and other applications. To further familiarize visitors with alpacas and their characteristics, we have included felted alpaca wool in some of the printed materials.

• Keywords: Visual communications, tourist destination, promotion, target audience, graphic design, visual identity, BA thesis.