In the modern digital age, the development of visual systems and user experiences is a key aspect of website design. Websites are no longer just tools for delivering information; they must provide users a comprehensive and pleasant experience. Therefore, it is important for designers to focus on two key elements: functionality and aesthetics.
This Master's thesis is based on the research of these two aspects. The first hypothesis focuses on functionality as a key factor in creating user experiences. Functionality includes ease of use, loading speed, responsiveness, and accessibility, all of which contribute to making users feel comfortable on the website and easily achieve their goals. The second hypothesis examines the role of aesthetics, which is not merely an add-on but an equally important element. Aesthetics encompasses visual appeal, color harmony, typography, and overall visual style, all of which can influence users' first impressions and their long-term satisfaction with using the website.
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