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Dejavniki sprejemanja digitalnih storitev v zdravstvu – primer spletne rešitve doZdravnika
ID Leben, Urban (Author), ID Burger, Anže (Mentor) More about this mentor... This link opens in a new window

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Abstract
Digitalne storitve v zdravstvu predstavljajo možnost izboljšanja učinkovitosti, kvalitete in dostopnosti zdravstvenih storitev. Sprejemanje novih rešitev in tehnologij se pogosto raziskuje v okvirih teorije difuzije inovacij in modela sprejemanja tehnologije, ki izpostavita določene značilnosti inovacije oz. tehnologije in druge dejavnike, ki vplivajo na sprejemanje s strani uporabnikov. V diplomskem delu me je zanimalo kakšno je stanje digitalnih storitev v zdravstvu na področju Slovenije, kateri dejavniki vplivajo na sprejemanje spletne rešitve doZdravnika in kako se sprejemanje doZdravnika razlikuje med različnimi segmenti uporabnikov. Na podlagi pregledane teoretske in empirične literature sem izpostavil različne dejavnike sprejemanja, ki sem jih nato raziskal v empiričnem delu s pomočjo regresijske analize podatkov, pridobljenih s spletno anketo. Rezultati kažejo, da so dejavniki vpliva na sprejemanje doZdravnika sledeči: pričakovana uspešnost, varnost in spletna samoučinkovitost. Raziskava ni pokazala razlik sprejemanja med različnimi demografskimi skupinami uporabnikov. V zaključku dela sem opisal omejitve opravljene raziskave, predloge za nadaljnje raziskovanje in implikacije raziskave za področje trženja in tržnega komuniciranja.

Language:Slovenian
Keywords:telezdravje, ezdravje, mzdravje, difuzija inovacij, model sprejemanja tehnologije
Work type:Bachelor thesis/paper
Organization:FDV - Faculty of Social Sciences
Year:2024
PID:20.500.12556/RUL-161901 This link opens in a new window
Publication date in RUL:15.09.2024
Views:69
Downloads:1687
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Secondary language

Language:English
Title:Factors of digital healthcare services adoption – the case of doZdravnika web application
Abstract:
Digital healthcare services represent an opportunity to increase effectiveness, quality and accessibility of healthcare services. Innovation and technology adoption is frequently researched in the framework of innovation diffusion theory and technology acceptance model that present innovation and technology characteristics and other factors which influence user acceptance. This thesis explores the state of digital healthcare services in Slovenia, factors that affect user adoption of doZdravnika web application and adoption variation between different demographic groups. A survey of relevant theoretical and empirical publications was used as the basis to identify adoption factors. An empirical study was then conducted to research those factors. Data gathered through an online survey of doZdravnika users was analyzed using multiple linear regression. Results show that performance expectancy, security and internet self-efficacy influence doZdravnika adoption. No significant variance of adoption was shown between different demographic groups. Conclusion of the thesis offers limitations of the conducted study, suggestions for future research and implications for the field of marketing and marketing communication.

Keywords:telehealth, ehealth, mhealth, diffusion of innovation, technology acceptance model

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