In the presented thesis I researched the field of graphic design, more precisely the field of designing corporate visual identity for a Swimming Club Skat. Besides designing corporate visual identity, I also researched the field of designing basic swimming equipment, such as team shirts, training swimsuits and racing swimsuits. The thesis is divided into two parts. In the first part, I focused on the design of corporate visual identity, including everything from the logo, logotype, colour palette, and typography. We also clarify how and why graphic design is connected and important to the sports field. Firstly, I focused on the theoretical studies of graphic design and later on, I began the practical part of the design. In the practical part, the process began with creating the vision board and then based on that it continued with creating sketches, onto final digital designs in vector or raster form. In the second part of the thesis, I focused on designing surface patterns and their application onto fabric products such as swimming suits.
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