Digital marketing is crucial for brand recognition and an important advertising method for a company, as it is a faster and easier way to connect and communicate with potential customers and customer service. Companies nowadays are using social media to promote its activities, which can be used to reach customers in a more personal way. In the assignment, I write about the development of (digital) marketing, and the empirical part is based on research conducted in the Slovenian Press Agency. I started the chapter with an analysis of three annual reports, with the help of which I presented the mentioned agency, its work and services. In this work, with the help of the interview method, I found out, among other things, how the marketing of the aforementioned agency is carried out, who is their target audience, who are the subscribers, how they acquire their subscribers, how the promotional service of Slovenian press agency works, on which platforms they are present and on which they are not, and whether employees believe that they are exploiting all the potential of digital marketing. Five employees working in different positions were interviewed. I found out that the agency is present on all major social networks and that they market their work by e-mail and personally over the phone.
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