The thesis demonstrates the process of creating short-form videos for Instagram, TikTok, and YouTube for Salam Ghazeea, a dance studio. In the theoretical part we explained the role of social media advertising. We also described what short-form videos are and compared their advantages and disadvantages. We wrote about the use of short-form videos in advertising and described how we can use above mentioned platform to advertise. Additionally, we compared the integrated video editors in each platform.
In the experimental part, we spoke to the founder of the dance studio in order to learn about their goals. Using the obtained information we determined video topics and created an editorial calendar where we wrote down the entire plan. In the next phase we edited the videos and published them on their social media platforms over the course of one month. Finally, we analyzed the results using analytical data. We compared the reach of users between platforms and analyzed the demographic data. In addition, we compared performance of the videos. We determined on which platform we reached the most users and which category of videos was the most successful.
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