The Marketing Industry, which is rapidly growing and expanding to new platforms, serves as a source of inspiration and opportunity for employees to continuously develop. However, it can also lead to stress, exhaustion, feelings of inadequacy, and ultimately burnout due to certain factors. The main objective of the Master's thesis is to gather data on the common causes of burnout among Marketing Professionals, how they handle burnout in the workplace, and the importance they place on their organizations in preventing and addressing it. Through a qualitative study method, 10 semi-structured in-depth interviews were conducted with marketing professionals who had identified themselves or been diagnosed with burnout. The research revealed that external factors such as high expectations from superiors, poor communication, disregard of suggestions, unclear responsibilities, inadequate leadership, limited opportunities to contribute, long hours, heavy workloads, and ethical dilemmas significantly influence the risk for burnout among marketing professionals. The organizational culture within marketing departments is lacking, hindering the effectiveness of individuals and work teams and failing to provide sufficient support during burnout. Participants exhibited physiological, psychological, and behavioral symptoms of burnout, with consequences impacting both employees and organizations, including loss of workforce, financial costs, damage to company culture, and harm to organizational reputation.
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