In this thesis, we focused on exploring the process of developing packaging that is not only aesthetically appealing, but also practical and gives the user an experience. Packaging is an important part of the product, going beyond a purely protective role and becoming a key element of the user experience.
We started with the theoretical part, defining the different types of packaging, such as primary, secondary and tertiary packaging, and exploring the materials used to produce them, such as paper, cardboard and plastic. In particular, we highlighted the lamination process, which improves the visual appeal of packaging. Our market research confirmed our assumptions that creativity plays a key role in packaging design, as it can have a positive impact on the wellbeing of users.
In the experimental part, we designed and produced 15 different packages, each containing a specific task for the user. These tasks were designed to encourage creativity and interaction, for example drawing, putting together a jigsaw puzzle, creating bracelets... The production process involved planning, designing, printing, cutting, gluing and finally assembling.
The results of our work showed that the designed packaging allowed users to interact with the products in a unique way. Each package was uniquely designed. In conclusion, we highlighted that functional packaging is an important part of the modern consumer experience, where aesthetics, usability and interactivity are intertwined.
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