Diploma thesis on “The role of typography and photography in visual communication” explored the importance of presence and form of photographic and typographic elements in visual conveyance of information. The main objective of the dissertation was to compare the extent of communicability of each communication medium through a series of graphic design works, created in three distinctive ways – solely photographic, photo-typographic and solely typographic. Creative work, which also included the production of the photographic material itself, was based on the use of a variety of photographic equipment as well as digital processing and design programmes such as Adobe Photoshop, Adobe Camera Raw and Adobe InDesign. The final products were therefore meant as a basis for a Google Forms survey, which further defined the pros and cons of mentioned designing techniques in the field of personal or mass communication. According to the end results of conducted research, the success of a particular design was largely determined by the appropriate presentation of its context. While a photograph can be visually narrative, its interpretation and effectiveness depend on adapting its content to the purpose of its use. The potential visual-expressive limitedness of typographic design defines it as a rather interpretative medium, with greater reliance on the power of its verbal component. In agreement with the hypothesis, it was thus concluded that photography and typography are strongly interrelated and often interdependent in the field of visual communication. The combination of their elements is consequently an optimal method of visual as well as contextual conveyment of information.
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