In this diploma thesis, we studied the artistic movement that marked the turn of the 19th to the 20th century. Although the work bears the title »Art Nouveau...«, its artistic context is studied primarily through its economic and social dimensions and less through its precise historical development, location, various art fields, artists and their style. Emphasis is placed on the causes that gave rise to the movement and the fundamental ideas that developed from it: the emergence of industrialisation and the process of awareness of the human soul that develops from it, art in a “living” context, and art that is not only aesthetic, but always useful. Furthermore, in a stylistic sense, it explains how the artists presented these ideas visually: through the selection of themes and motifs of nature, their transformation, the use of organic winding lines, identical letter types and soothing colours. Finally, there are reasons for the collapse of the secession. In the last chapter of the theoretical part, we draw a parallel between the movement at that time and the possible use of its ideas today – how art can respond to the changing situation of society.
The purpose of the experimental work was to explore one of the possible uses of movement ideas today – the misleading parts of the terms of use of social networks. We selected three such texts from three different social networks, simplified them linguistically and presented them on posters with the help of illustrations. The results were analyzed visually and in terms of meaning.
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