The theoretical part of the master's thesis offers an insight into illustration, its history, genres, and use in graphic design. It also includes research on the use of visual arts in rituals, which we presented through a few examples; research on ritual cards used in divination, and on folklore.
Based on the research from the theoretical part of the thesis, we designed a set of twenty-two cards that represent the major arcana tarot set in the experimental part. The major arcana illustrates archetypes about human personalities, spirituality, and life with strong symbolic messages. We researched and illustrated the appropriate motif from Balkan folklore that carries similar symbolism to the card on which it was portrayed. We designed the back of the cards in accordance with the motifs or symbols from the folk art spread across the Balkan area with the aim of introducing the potential users of these cards to the world of Balkan traditions and educating them about these traditions through the visual messages. We designed and added a manual to the cards with instructions on how to use them and descriptions of the motifs and messages of the cards, through with which we wanted to educate users about the folklore motifs found in the Balkan area and stimulate them to independently learn about the cultural heritage of Balkan countries. In addition to the product design process, the experimental part also included a survey, with the help of which we tested the working hypotheses that we had set at the very beginning of the master's thesis and which were the basis for the research work.
The aim of the master's thesis was to find out how widespread the knowledge of Balkan folklore really is and whether we can use illustration in rituals to stimulate a dialog about the illustrated motifs and individual learning in the future.
The research has found that using an illustration of Balkan folklore motifs in a ritual would encourage survey respondents to learn about Balkan folklore, but was somewhat less likely to encourage dialogue.
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