As part of our master's thesis we created a graphic identity for the project "Degraded Land and Art," which is carried out under the direction of the University of Ljubljana and its project "University of Ljubljana for a Sustainable Society." The aim of the master's thesis is to create a graphic identity that will be used for the purpose of identity building and promotion of the project "Degraded Land and Art." Its appearance will highlight the education of art skills for adults by integrating degraded environments in different areas of Slovenia.
The master's thesis focused on integrated graphic pictures and presented the theoretical underpinnings of how shapes and colors are perceived visually. In the theoretical section, we aimed to make clear the connection between between the client and visual identity in the theoretical section. The second goal was to analyze, using theoretical underpinnings, the brandmarks of art education providers in the Ljubljana region and its environs. The third goal was to create a handbook explaining how to use the project's integrated visual picture, along with a graphic identity that included a brandmark, color scheme, typography, and supplementary graphic elements. This was done by analyzing competitors and drawing inspiration from theoretical frameworks.
An iterative technique was used to design the brandmark, which serves as the focal point of the entire graphic image. This process involved multiple conceptual design stages, client presentations, and incremental proposal refining. Based on the input from the customer and a study of the brandmarks of local providers of art education in Ljubljana, the final decisions about the brandmark, color scheme, and font were determined. Our research demonstrated the importance of client communication, theoretical background knowledge, and awareness of rival suppliers in the creation of a successful graphic identity.
|
