The diploma thesis involved planning and design of the corporate visual identity of a beauty salon, aiming to increase its recognition, competitiveness, and market positioning. Market research and target group preferences served as the foundation for creating an appealing and distinctive corporate visual identity. The process involved designing communication strategies, promotional prints, and enhancing the overall experience. The main goal was to create an attractive and recognisable identity for the salon, reflecting its style, reputation, and quality, to attract the target audience and represent the owner.
Initially, market research, desktop research analysis of best practices, a strategic workshop with the client, and target group interviews were conducted using the Miro web tool. Based on these results, the planning phase followed, during which, conceptual designs and sketches of the corporate visual identity were created, eventually evolving into the final logo design with defined colours and typography. In the next, design phase, the corporate visual identity was finalised and incorporated into a diverse selection of promotional, branding, and corporate prints and products, using an Apple MacBook Pro 14'' 2021 and software tools such as Adobe Illustrator, Adobe Photoshop, Figma, and Miro. In the final phase, target group verification was conducted in the form of interviews to gather opinions and feedback to evaluate the achieved goals.
The results section presented and showcased all the products created as part of the diploma thesis, along with an analysis of target group feedback. The conclusions highlighted the main findings regarding client satisfaction, the success of the goals, and suggestions for improvements.
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