Digital advertising has become a key component of marketing due to its ability to target and tailor messages precisely. With the growth of digital media, children are frequently exposed to complex advertising techniques, making it difficult to recognize ads. Corporations target children to create early brand loyalty and influence long-term consumer habits. Exposure to online advertising negatively impacts children's values and behavior. As the primary gatekeepers of their children's exposure to digital advertising, parents were studied through in-depth interviews to explore their attitudes toward online advertising aimed at their children. The research shows that parents generally distrust online advertising, viewing it as aggressive and overwhelming, although they acknowledge its inevitability. Most parents believe their children are exposed to online advertising but often underestimate this exposure due to a lack of active monitoring and low awareness of advertising techniques. Despite considering themselves digitally literate, parents lack sufficient knowledge about online advertising. Therefore, it is crucial to educate parents about digital advertising to improve ad recognition, enhance monitoring, and make informed decisions, contributing to a safer digital environment for children.
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