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"Navigating through the digital swamp" : assessing SME propensity for online marketplaces
ID
Gonçalves, Marta P. V.
(
Avtor
),
ID
Ferreira, Fernando Alberto Freitas
(
Avtor
),
ID
Dabić, Marina
(
Avtor
),
ID
Ferreira, João J. M.
(
Avtor
)
PDF - Predstavitvena datoteka,
prenos
(2,30 MB)
MD5: 70EAB38D8D35E7EE8F0DC57DE6960319
URL - Izvorni URL, za dostop obiščite
https://link.springer.com/article/10.1007/s11846-023-00704-2
Galerija slik
Izvleček
Digital technology has produced deep changes in the business world. However, companies have a hard time understanding consumers' changing needs and new consumption patterns, especially small and medium-sized enterprises that currently face growing challenges in an era characterized by a lack of time and information overload. New mechanisms must be found that not only can keep businesses competitive in digital environments but can do so in innovative and sustainable ways. This study sought to address this issue by adopting a process-oriented approach and developing a decision-support tool for SMEs that are considering joining online marketplaces. The proposed analysis model helps these companies decide whether they are ready to take advantage of these digital platforms or whether they have to take action to improve in specific areas of their business operations. The model-building process relied on a combination of cognitive mapping and the best–worst method. An expert panel was recruited to identify the most relevant factors determining SME readiness to join online marketplaces. The model was applied to a set of real companies to assess their propensity for online marketplaces. The practical applicability of this decision-support system was then discussed in a consolidation session with a member of Portugal's Agência Nacional de Inovação (National Innovation Agency), who acknowledged the strong potential of the proposed model.
Jezik:
Angleški jezik
Ključne besede:
organization
,
information technology
,
best–worst method
,
BWM
,
cognitive mapping
,
digital transformation
,
firm performance
,
online marketplace
,
small and medium-sized enterprise
,
SME
Vrsta gradiva:
Članek v reviji
Tipologija:
1.01 - Izvirni znanstveni članek
Organizacija:
EF - Ekonomska fakulteta
Status publikacije:
Objavljeno
Različica publikacije:
Objavljena publikacija
Leto izida:
2024
Št. strani:
Str. 2583–2612
Številčenje:
Vol. 18, iss. 9
PID:
20.500.12556/RUL-159753
UDK:
659.2:004
ISSN pri članku:
1863-6683
DOI:
10.1007/s11846-023-00704-2
COBISS.SI-ID:
170508803
Datum objave v RUL:
23.07.2024
Število ogledov:
129
Število prenosov:
38
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Objavi na:
Gradivo je del revije
Naslov:
Review of managerial science
Skrajšan naslov:
Rev. manag. sci.
Založnik:
Springer Nature
ISSN:
1863-6683
COBISS.SI-ID:
514963737
Licence
Licenca:
CC BY 4.0, Creative Commons Priznanje avtorstva 4.0 Mednarodna
Povezava:
http://creativecommons.org/licenses/by/4.0/deed.sl
Opis:
To je standardna licenca Creative Commons, ki daje uporabnikom največ možnosti za nadaljnjo uporabo dela, pri čemer morajo navesti avtorja.
Sekundarni jezik
Jezik:
Slovenski jezik
Ključne besede:
organizacija
,
informacijska tehnologija
,
digitalna transformacija
Projekti
Financer:
FCT - Fundação para a Ciência e a Tecnologia, I.P.
Številka projekta:
UIDB/00315/2020
Financer:
ARRS - Agencija za raziskovalno dejavnost Republike Slovenije
Številka projekta:
P5-0441
Naslov:
Regeneracija ekonomije in posla
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