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"Navigating through the digital swamp" : assessing SME propensity for online marketplaces
ID
Gonçalves, Marta P. V.
(
Author
),
ID
Ferreira, Fernando Alberto Freitas
(
Author
),
ID
Dabić, Marina
(
Author
),
ID
Ferreira, João J. M.
(
Author
)
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https://link.springer.com/article/10.1007/s11846-023-00704-2
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Abstract
Digital technology has produced deep changes in the business world. However, companies have a hard time understanding consumers' changing needs and new consumption patterns, especially small and medium-sized enterprises that currently face growing challenges in an era characterized by a lack of time and information overload. New mechanisms must be found that not only can keep businesses competitive in digital environments but can do so in innovative and sustainable ways. This study sought to address this issue by adopting a process-oriented approach and developing a decision-support tool for SMEs that are considering joining online marketplaces. The proposed analysis model helps these companies decide whether they are ready to take advantage of these digital platforms or whether they have to take action to improve in specific areas of their business operations. The model-building process relied on a combination of cognitive mapping and the best–worst method. An expert panel was recruited to identify the most relevant factors determining SME readiness to join online marketplaces. The model was applied to a set of real companies to assess their propensity for online marketplaces. The practical applicability of this decision-support system was then discussed in a consolidation session with a member of Portugal's Agência Nacional de Inovação (National Innovation Agency), who acknowledged the strong potential of the proposed model.
Language:
English
Keywords:
organization
,
information technology
,
best–worst method
,
BWM
,
cognitive mapping
,
digital transformation
,
firm performance
,
online marketplace
,
small and medium-sized enterprise
,
SME
Work type:
Article
Typology:
1.01 - Original Scientific Article
Organization:
EF - School of Economics and Business
Publication status:
Published
Publication version:
Version of Record
Year:
2024
Number of pages:
Str. 2583–2612
Numbering:
Vol. 18, iss. 9
PID:
20.500.12556/RUL-159753
UDC:
659.2:004
ISSN on article:
1863-6683
DOI:
10.1007/s11846-023-00704-2
COBISS.SI-ID:
170508803
Publication date in RUL:
23.07.2024
Views:
130
Downloads:
38
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Record is a part of a journal
Title:
Review of managerial science
Shortened title:
Rev. manag. sci.
Publisher:
Springer Nature
ISSN:
1863-6683
COBISS.SI-ID:
514963737
Licences
License:
CC BY 4.0, Creative Commons Attribution 4.0 International
Link:
http://creativecommons.org/licenses/by/4.0/
Description:
This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Secondary language
Language:
Slovenian
Keywords:
organizacija
,
informacijska tehnologija
,
digitalna transformacija
Projects
Funder:
FCT - Fundação para a Ciência e a Tecnologia, I.P.
Project number:
UIDB/00315/2020
Funder:
ARRS - Slovenian Research Agency
Project number:
P5-0441
Name:
Regeneracija ekonomije in posla
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