Marketing refers to activities carried out to promote the recognition and sales of products or services. It allows businesses to build brand awarness. Professionals working in marketing and promotion departments want to use advertising to attract the attention of key target groups. Continuous technological progress offers more and more opportunities for targeting the attention of key target groups. One area that offers shortcuts or simplifications in working processes is artificial intelligence. The research problem and purpose of this assignment is to examine the impact that artificial intelligence has on marketing processes today and to find out, what can we expect in this field in the future, according to experts. Some artificial intelligence programs already reach the level of capabilities of human experts in the performance of specific tasks, which simplifies the work process in marketing as well. Despite constant progress, there are still no programs that can compete with full human adaptability and skills that require a lot of everyday knowledge and years of experience.
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