The subject of the diploma thesis is design of a visual identity of the recently established artistic print house »Tiskarna Čira čara« from Maribor. It is an independent printing practice dedicated to the development of experimental artistic editions. Its specialty lies in a modern approach to production, which involves collaborative work with artists. In the thesis, we are designing a dynamic identity that sensibly and innovatively addresses the communication needs of the workshop with the public, as well as the needs for organizing and labeling the workshop environment. In doing so, we strive to create an identity that allows room for manipulation and evolves with the print house's needs in the future.
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