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Analiza uporabe barv z namenom komuniciranja čustvenega sporočila oglasa na primeru oglaševanja parfumov : magistrsko delo
ID Car, Ajda (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Source URL, Visit http://www.cek.ef.uni-lj.si/magister/car5394-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, oglas, čustva, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:A. Car
Year:2024
Number of pages:IV, 88, 71 str.
PID:20.500.12556/RUL-158393 This link opens in a new window
UDC:659.1
COBISS.SI-ID:195828739 This link opens in a new window
Publication date in RUL:06.06.2024
Views:170
Downloads:35
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Secondary language

Language:English
Title:An analysis of the use of colours to communicate an emotional message of an advertisement : the case of perfume advertising
Keywords:marketing, business communication, advertisement, emotions, research, analysis

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