The role of employer branding for attracting and retaining the best employees : the case of the international IT firms in BIH : master's thesis

Radak, Ena (author), Arslanagić-Kalajdžić, Maja (mentor)

• Language: English
• Keywords: Bosnia and Herzegovina, international company, corporate identity, brands, personnel, employers, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: E. Radak
• Year: 2023
• Number of pages: II, 57 str.
• PID: 20.500.12556/RUL-158386
• UDC: 339.138
• COBISS.SI-ID: 195641091
• Publication date in RUL: 06.06.2024

Secondary language

• Language: Slovenian
• Title: Vloga znamčenja delodajalca pri privabljanju in zadržanju najboljših zaposlenih : primer mednarodnih IT podjetij v BIH
• Keywords: BIH, mednarodno podjetje, identiteta podjetja, blagovne znamke, kadri, delodajalci, raziskave, analiza