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Artificial intelligence and digital marketing : the role of ChatGPT : master's thesis
ID Zulčić, Lamija (Author), ID Arslanagić-Kalajdžić, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Source URL, Visit http://www.cek.ef.uni-lj.si/magister/zulcic5299-B.pdf This link opens in a new window

Language:English
Keywords:informatics, information technology, artificial intelligence, marketing, electronic marketing, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:L. Zulčić
Year:2023
Number of pages:II, 61, 3 str.
PID:20.500.12556/RUL-158385 This link opens in a new window
UDC:004.8
COBISS.SI-ID:195632643 This link opens in a new window
Publication date in RUL:06.06.2024
Views:470
Downloads:34
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Secondary language

Language:Slovenian
Title:Umetna inteligenca in digitalno trženje : vloga ChatGPT
Keywords:informatika, informacijska tehnologija, umetna inteligenca, trženje, elektronsko trženje, raziskave, analiza

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