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The effect of message framing and product type on consumer buying behaviour : master's thesis
ID Hrastnik, Sanja (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Source URL, Visit http://www.cek.ef.uni-lj.si/magister/hrastnik5386-B.pdf This link opens in a new window

Language:English
Keywords:marketing, advertising, advertisement, consumer behaviour, decision making, purchasing, consumerism
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:S. Hrastnik
Year:2024
Number of pages:III, 56, 49 str.
PID:20.500.12556/RUL-158382 This link opens in a new window
UDC:366
COBISS.SI-ID:194648579 This link opens in a new window
Publication date in RUL:06.06.2024
Views:238
Downloads:41
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Secondary language

Language:Slovenian
Title:Vpliv uokvirjanja oglasnih sporočil in vrste oglaševanega izdelka na nakupno vedenje porabnikov
Keywords:trženje, oglaševanje, oglas, vedenje potrošnikov, odločanje, nakup, potrošništvo

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