Vpliv sodobnih trendov transporta na vedenje milenijskih porabnikov v avtomobilski industriji : magistrsko delo

Turjačanin, Nika (author), Pfajfar, Gregor (mentor)

• Language: Slovenian
• Keywords: avtomobilska industrija, informacijska tehnologija, digitalizacija, delitvena ekonomija, mobilnost, medgeneracijske razlike, trendi, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: N. Turjačanin
• Year: 2024
• Number of pages: VI, 77, 21 str.
• PID: 20.500.12556/RUL-158358
• UDC: 366
• COBISS.SI-ID: 191729667
• Publication date in RUL: 06.06.2024

Secondary language

• Language: English
• Title: The influence of modern transport trends on millennial consumer behaviour in the automotive industry
• Keywords: car industry, information technology, digitalization, sharing economy, mobility, generation gap, trends, research, analysis