Dejavniki zaznane kakovosti vina : diplomsko delo

Petek, Urša (author), Rašković, Matevž (mentor)

• Language: Slovenian
• Keywords: vinogradništvo, vinarstvo, alkoholne pijače, kvaliteta, vedenje potrošnikov, nakup, odločanje, trženje, pospeševanje
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [U. Petek]
• Year: 2011
• Number of pages: II, 45, 26 str.
• PID: 20.500.12556/RUL-15754
• UDC: 339.138
• COBISS.SI-ID: 20390630
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: viticulture, wine-business, alcoholic drinks, quality, consumer behaviour, purchasing, decision making, marketing, promotion