One of the vital advertising campaigns in the mimovrste.com online store, which has remained unchanged for several years, is the Black Friday campaign. Due to constant changes in design and growing customer expectations, there is a need to refresh the visual identity of this campaign. It will involve a comprehensive overhaul, including creating a new key visual and its various variations. Active communication with superiors will be of the essence, as coordination and adjustment of new visual elements will be necessary in line with the company’s strategy. We will be taking a closer look at the different structures of online stores and exploring the key elements that influence their seamless and swift operation, as well as their popularity. Some comparisons will be made with other prominent Slovenian online stores. We will delve into the details of the Mimovrste.com online store, analyzing its essential elements. We will focus on user experience, website navigation, visual elements, and other factors impacting customer satisfaction and loyalty. To gain a comprehensive insight into the operation and execution of the Black Friday campaign, we will review its past year and analyze the result. The thesis aims to provide a comprehensive overview of the mimovrste.com online store, emphasizing both theoretical aspects of design and its practical implementation.
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