Burnout has been present in our lives for a long time, but its ubiquity in recent years increased and is a reflection of our lifestyle, culture, work expectations, work environment, and ethics. We could say that burnout is a syndrome of modern society and it appears in various population groups. The aim of the research was to examine how personality traits, level of self-esteem, demographic differences, and types of employment influence the risk of burnout among the target group of marketing employees. The research is based on the assumptions that different personality characteristics (whether expressed or not), the level of self-esteem, demographic factors, and the type of employment affect the risk of burnout among marketing employees. The sample consisted of 118 people employed in marketing; either in a company department, marketing agency, or self-employed. As a measuring instrument, we used a questionnaire consisting of various validated psychological surveys and scales, such as: The Big Five Questionnaire (BFI), Rosenberg Self-Esteem Scale, Oldenburg Burnout Questionnaire (OLBI), and a workplace survey created by us. The questionnaire was distributed digitally. The findings demonstrate that according to the correlation coefficient, individual personality traits are significantly positively associated with burnout (neuroticism); however, according to the outcome the regression analysis, the hypothesis is not true for our sample, therefore it had been rejected. We also found that people with higher self-esteem are less prone to burnout. We did not find significant differences between genders, age groups, or types of employment. The research mainly contributes to the importance of understanding the danger of burnout among different target groups and raises awareness of the issue of burnout, in our case among marketing employees.
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