The master's thesis comprises both a theoretical and a design component. In the theo-retical segment, I conducted research on the role of design as a motivator for behavioral chan-ge. I applied the findings to the realm of cycling etiquette, concluding the theoretical section with specific recommendations for visualizing cycling etiquette. Building upon the theoretical groundwork, I then created the visualisation in the design part of the thesis. It included ten illustrated stickers designed primarily for application to bicycle racks. Each of them wittily represented its own guideline for appropriate behaviour in traffic. Additionally, I devised a poster with the purpose of collecting these stickers, which can be conveniently folded into a pamphlet. I also designed a visualisation of a freestanding object tailored for implementation in a street setting and a small folded pamphlet.
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