This paper sets out to define, through an argumentation, discourse, semantics and formational-syntactic based categorisation of advertising and promotional texts from the field of tourism, the significance of hedging in these texts, to determine and categorise the language resources used for the expression of arguments with regard to form and meaning, and at the same time to highlight the factors that influence the type and frequency of hedging. The aim of ads and promotional texts – to convince the addressee – is explicit, due to which the subjective starting point is easier to accept and therefore strengthening of arguments is more common than their limitation. From a text-type analysis it is clear that in tourist promotional texts the modifiers used are primarily adjectives and adjectival phrases, most frequently superlatives. The choice of language resources, as well as the type and frequency of modification, are dependent primarily on the theme involved and the selected functional variety, as well as on the personal style of the producer of the text.
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